Your Organizational Profile contains your Business Name, Logo and Contact Info. Also, if you use public booking you can set the primary color of fonts.
All of your notifications that will be sent to your clients like appointments reminders, cancellations, messages and receipts will contain your business name, logo and text will be in the primary color you set.
If you ever need to update and of the info it's simple!
Navigate to the Settings tab->Organization->profile
